Category : Services
Social Media marketing is the use of social media platforms to connect with your audience to build your brand increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your social media followers, analyzing your results and running social media advertisements.
What is social media marketing ?
The Landscape of social media marketing is incredibly broad, with new platforms emerging all the time. The only thing you can ever really guarantee to stay constant in the world of social media is its sheer unpredictability. That said, there are some basic fundamentals which help to shape the way brands communicate with their audiences online.
The major social media platforms are Twitter, LinkdIn, Facebook, instagram, pinterest, Snapchat, Telegram and YouTube etc.
Socail media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their webistes and, hopefully, sales.
Nowadays, many businesses use social media in a myriad of different ways. A business that wants to understand how its performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool.